Campaign Planning Snapshot
Example structure for the last 30 days
Search volume
1.08M
▲ +23.5%
Keyword ideas
27.6K
▲ +12.3%
Ad groups
1,705
▲ +8.7%
Budget fit
3.8x
▲ +0.4x
Keyword Plan Breakdown
| Campaign | Status | Impressions | Clicks | CTR | Cost | ROAS |
|---|---|---|---|---|---|---|
| Brand terms | ACTIVE | 245,678 | 12,456 | 5.07% | $2,456 | 4.2X |
| Core product terms | ACTIVE | 189,234 | 8,234 | 4.35% | $1,890 | 3.8X |
| Competitor terms | PAUSED | 78,456 | 2,345 | 2.99% | $890 | 2.1X |
| Negative keyword list | ACTIVE | 567,890 | 4,567 | 0.80% | $678 | 5.1X |
Connect your Google Ads account to see your real campaign data
Everything You Need for Google Ads Planning
Use account data and keyword insights to organize campaigns more efficiently
Campaign Structure Insights
Review how your keywords fit into campaigns and ad groups so you can tighten the structure.
Search Term Analysis
See which queries are worth expanding, separating, or excluding.
Keyword Opportunity Review
Compare terms by intent and cost signals to prioritize the best opportunities.
Match Type Guidance
Use keyword-level insights to decide where exact, phrase, or broader coverage makes sense.
Budget Planning
Estimate where spend should go first so your campaigns start with the right balance.
Plan Keywords That Match Intent
Use SearchVector to organize Google Ads keywords around actual search behavior, not guesswork.
See which search terms deserve a dedicated ad group, which queries need negative coverage, and where your budget can work harder before you launch.
Search Intent
Group keywords by intent so your ads map to what people are really looking for.
Ad Group Structure
Turn broad topics into cleaner campaign themes and tighter ad groups.
Negative Keywords
Spot irrelevant queries early and reduce wasted spend.
Budget Planning
Compare keyword opportunities so you can prioritize the terms most likely to convert.
3 Steps to Better Keyword Planning
From seed terms to campaign structure
Start With Seed Terms
Enter brand, product, or competitor keywords to build your planning set.
Review Search Terms
Compare search volume, intent, and cost signals to find the strongest opportunities.
Build Campaigns
Map winning terms into ad groups, negative lists, and budget priorities.
Built for Google Ads Keyword Planning
Practical workflow for keyword research, search terms, and campaign setup
Keyword Grouping Workflow
Organize seed keywords into themes that are easier to scale and report on.
Fast Search Term Review
Move from raw keyword data to usable planning insights without manual sorting.
Performance Context
Use clicks, cost, and conversion signals to judge which keywords deserve more budget.
Budget and Bid Planning
See which terms may need higher bids, tighter grouping, or a smaller test budget.
Search Intent Insights
Spot informational, commercial, and brand queries so your ads match the intent behind them.
Comparison-Friendly Views
Review keyword sets across date ranges so you can compare what is changing over time.
SearchVector vs Other Tools
Why SearchVector works better than basic keyword lists
| Feature | SearchVector | Basic Tools |
|---|---|---|
| Search term and keyword insights | ||
| Campaign and ad group planning | ||
| Negative keyword review | ||
| Budget pacing context | ||
| Exportable reports | ||
| Multi-account analysis |
Frequently Asked Questions
Everything you need to know about Google Ads keyword planning with SearchVector